[Download] "Power As a Management Device for Networks? Insights from Russia (Report)" by International Business and Management ~ eBook PDF Kindle ePub Free

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eBook details

• Title: Power As a Management Device for Networks? Insights from Russia (Report)
• Author : International Business and Management
• Release Date : January 28, 2011
• Genre: Economics,Books,Business & Personal Finance,
• Pages : * pages
• Size : 296 KB

Description

INTRODUCTION For many years managers as well as scientists have argued that the relationships from 'stable to table' are getting closer (coordinated). This observation is not limited to solely to livestock production but includes all food products. Reasons and outcomes are manifold; however common ground is that the tightening of business relations along the food chain goes hand in hand with stricter coordination of the same. Companies (retailers and manufactures) realize that in order to be competitive they need to create brands that are recognized by their customers. At the same time such brands make it necessary that the brand owners coordinate the whole production process. In the literature authors argue that through chain management this task can be solved. Within this topic often the creation of trust and mutual relationships as management devices are suggested. However, in many discussions with retailers and manufacturers we did not have the impression that trustful relationships already exist, instead terms such as "pirates" and so on were used to describe the other chain participants. The interviewed managers rather draw pictures of powerful opponents that dominated chains. Even though power or powerful was mentioned most often we had the feeling that every person we talked with had a different idea / meaning behind the word power. Since power seems to be a central construct in vertical relationships along the whole food chain the first aim of our research is to shed some light on this term. Outlining the term power allows as afterwards looking for its sources. With this knowledge we can address the second aim of our research. We want to know whether and how power could be used as a managerial tool for chain management. After building this theoretical framework we continue with an empirical investigation of it. Hence our third aim is to conduct expert interviews on power as a managerial tool of chain management.

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